uk web designaffordable web hostingcorporate identity design
custom logo designecommerce web developmentinternet marketing serviceintranet design ukweb page design ukweb designwebsite designweb hosting
home pageabout usportfolioour servicescontact usseo newslettercheap web hostingaffordable web hosting
Design Services
web design
web design
web design
web design
web design
web design
web design
Website Promotion
web design
web design
web design
Free Tools & Info
web design Web Performance Report
web design
web design
web design Free-to-Reprint Articles
company info
web design
web design
web design
web design
Web Design & Marketing Newsletter
 
 

Subscribe by email:


 

Cheap Web Hosting
Affordable Web Hosting
Cheap hosting
web hosting
 
Free SEO Report
 

 

Fonts & Typefaces In Website Design

While the terms fonts and typefaces are often used interchangeably, the two graphic design terms have different definitions.

Difference between a font & typeface

A font is a complete set of characters in a particular size and style of type. This includes the letter set, the number set, and all of the special character and diacritical marks you get by pressing the shift, option, or command/control keys.

A typeface contains a series of fonts. For instance, Times Bold, Times Italic, and Times Roman are actually 3 fonts (even though people often refer to one entire font family as a "font.")

Types of typefaces

There are 3 basic categories of typefaces:

  1. Serif, with little "feet," is a more traditional-looking style. Common serif typefaces include Times Roman, Garamond, and Palatino. The following graphic image shows serif typefaces:
Serif typefaces
  1. Sans serif, with no "feet," a more contemporary looking style. Common sans serif typefaces include Helvetica, Arial, and Avant Garde.
sans serif typefaces
  1. A decorative typeface is everything that doesn't fit neatly into the other two categories. This would include script typefaces and many others.
script typefaces

There can be many variations of the same type design within a single typeface. Most typefaces have at least 3 variations: normal, italic (slanted), and bold. Some have other variations including condensed, expanded, light, demi, demi bold, black, heavy, or ultra, among many other possibilities.

The height of a typeface is described in points. The size of a typeface is often chosen from a series of set sizes, such as 10 point, 12 point, 14 point, 24 point, 48 point, and so on. Thanks to modern computer technology and a handy utility called Adobe Type Manager (ATM), you can enter any point size for your typeface and have it appear smoothly on your screen and in print.

One thing to take caution about is that type sizes are not standard. Meaning, one size in a particular typeface is not necessarily the same size as the same point size in another face. For example, all of the typefaces shown above are 16 pt, but they are not the same size in dimension (length and width)

Typefaces in website design

Applying different fonts and typefaces in web site design is not as simple as it is in print design. For example, let's say you would like your web pages' text to display in the typeface Avant Garde. In order for your web pages to actually appear in this typeface, your visitors must have the Avant Garde typeface installed in their computers. If your visitors do not have this typeface, your web pages will look completely different than what you intended.

The only way to have a typeface display exactly as you intend it to display on a web page, you must put the typeface in a graphic image.

If you desire to force a typeface in the text of your web pages, we recommend that you use the most common typefaces already installed on computers. The most common serif typefaces are Times and Times New Roman. The most common sans serif typefaces are Arial, Helvetica, and Verdana.

Get More SEO & Marketing Tips:

RSS Subscribe
Dont miss a single tip? Subscribe to our RSS Feed! or Email Subscription Today

About The Author:
Andy MacDonald owns and runs his own Web Design company called Swift Media UK which also incorporates, reliable web hosting, and logo design. Also checkout our SEO & Marketing Tips blog for helpful information on gaining search engine rankings and targeted traffic to your website.

All of these articles may be freely reprinted in any e-zine, newsletter, newspaper, magazine, website, etc. as long as my name and bio remain intact.


SEO & Internet Marketing Blog 

 
website redesign service uk

web hosting